In-depth rating

A rating scale is the basis for the relative assessment of an investment’s attractiveness, with those who issue a start-up’s crypto-shares then judged based on that attractiveness.

Ratings are prognostic by nature

As a part of its investment analysis, a rating agency examines information that is currently available, as well as evaluates the potential impact of anticipated future events. For example, when determining the rating of a startup, a rating agency can take into account the development dynamics of the sector in which the project intends to implement itself. It should be noted that rating agencies’ projects can be useful to investors and other market participants deciding on long-term and short-term investments alongside other business decisions. However, investment ratings are not a guarantee that the investments will pay off.

Ratings are the reflection of CoinageNew views about the investment attractiveness of the issuers (blockchain start-ups). The basic characteristics are:

Investment category (high-quality assets)
Positive +
Recommendation to buy, and if possible, build up positions on company assets
Recommendation to buy, and in prospect to build up positions
Stable +
Recommendation to buy, there is a possibility of positive changes in the future and the rating may be increased
Recommendation to buy with minimum speculative opportunities
Speculative category (Risky assets – highly speculative)
Risky +
Waiting position, there is a possibility of positive changes in the future and the rating may be increased
Waiting position, the project raises many questions
Non-investment category (Very high investment risk, highly speculative)
Risky –
Waiting position, high probability of negative changes, the rating may be lowered
Do not buy an asset, many red flags
Credit default category (The project is close to the default or is already in default with little chance of funds returned even partially)
Negative –
The project is close to default
The project is in default
“Plus” (+) or “minus” (-) signs may be added to current ratings to indicate the relative differences in the level of investment attractiveness within the major rating categories.
Description of the Major Rating Categories:
Investment level: startups with ratings from this category (Stable, Stable +, Positive, Positive +) have reasonable potential for growth and development, both in the medium and long term. They are attractive for investment
Speculative level: this category is marked by a high degree of uncertainty in relation to the project’s development dynamics in the medium and long term, due to either individual features of the startups, or, characteristics of the industry (-ies) in which the project is operating.
Non-investment level: projects in this category are characterized by a large number of “red flags” that may affect not only the dynamics of the project, but also its very functioning.
Default level: this category is typical for startups whose projects are not only experiencing a strong downward pressure from market forces or individual structural problems that lead to rapid outflow of users, but a large number of critical problems with their business model or technical base.

Note: Investment ratings are not an absolute guarantee that the project’s potential will be developed.

As future events and trends are not always predictable, assigning investment ratings can not called an exact science. This is why the opinions of CoinageNews experts, which underpin the assigned ratings, should not be considered an investment guarantee of quality or a precise definition of a project’s potential to fail.


The investment ratings of CoinageNews are based on analysis that is conducted by experienced professionals. They evaluate and interpret information received from token issuers and from other available sources, enabling CoinageNews to make an informed opinion.

Contrary to the views of a doctor or lawyer, the analysts’ opinions, upon which the investment ratings are based, are not a recommendation or forecast. The main purpose of these ratings is to inform investors and other market participants about the relative level of investment risk which projects that issue cryptographic tokens are exposed.

While determining an opinion on investment risk, we rely on expert conclusions and analytical models. Analysts receive their information from public sources, published reports, as well as when talking with a project’s management team.

To determine the investment rating of a project, CoinageNews assesses its ability and willingness to fulfill its commitment to the development and promotion of their product. In addition, specific risk factors that startups are subject to, because of the nature of its activities, are also analyzed: the practice of management, the level of developers skills, quality and structure of the code or prototype, marketing, media and more.

At the same time, there is a big focus on the project’s business model, the professionalism of the development team, the quality of the technical side’s development and the potential audience demand of the product in the medium to long term.

Factors CoinageNews considers when determining a startup’s ratings:

  • the scale of the problems addressed by the project;
  • level of competition;
  • quality of the project’s roadmap;
  • quality of the project’s financial plan;
  • the technical side of the project’s level of development;
  • details of the ICO;
  • the team’s professionalism;
  • marketing;

Factors that define the project ratings can be both generic and more specific, those which are specific to a particular industry or project. While some risk factors are common to all projects (a growing number of competitors, reduced quality of technical resources), others may only affect a small, niche group of startups.

If CoinageNews has information that it believes merits the need to change the rating, it may increase or decrease the project rating.